An exclusive Live masterclass
SEO best practices in 2026 for health and medical writers
Price: US $45 (= HKD 350)
Select a suitable date & time for attending the webinar
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Here is What You'll Learn
Fundamental concepts in SEO health writing, whether this is new to you or not
You’ll see what clients really mean when they want "SEO-friendly" health blogs and manage client expectations more confidently.
How to improve trust and authority in your content (even without medical credentials)
You’ll start learning some practical EEAT techniques you can actually apply to build credible content (with real examples of trust signals).
What is meant by "quality content" from an SEO perspective
You'll understand which key concepts Google is looking at when evaluating content (based on Google’s Search Quality Rater Guidelines). Those concepts also apply to AI-based searches.
How to avoid the most common pitfalls that lead to edits, frustrated clients, and/or low-performing content
You’ll see what editors flag most often (and why), and what to do instead. This is based on the most common edits from my work with over 100 writers.
How to better serve your readers and be even more helpful
You’ll learn about human search intent to write content that answers the real question behind the search.
Understand your value in the age of AI
You’ll get a clearer sense of what you bring to the table, feel more confident justifying your writing decisions, and, ultimately, your rates.
About Valerie Leroux MSc. – SEO Health Writer, Editor, and SEO Strategist
Valérie Leroux, MSc, is a biomedical engineer-turned health content writer who creates credible, SEO-optimized content that boosts healthcare brands’ credibility and organic traffic online. She spent over ten years in marketing roles at global medical companies before founding her own consultancy, Bioty Healthcare, in 2022. Through Bioty Healthcare, she also mentors freelance medical writers on SEO best practices, and even helps some of them attract ideal clients with high-performing content on their website.
Having seen the industry from multiple angles, Valérie emphasizes that accurate, trustworthy and empathetic content is key to success in online health communications. She often describes herself as a silly introvert who prefers deep work, thoughtful conversations, and practical learning over boring theory.
Valérie’s insights have been featured in The Medical Writer magazine. She is also a sought-after speaker on SEO, regularly presenting at forums such as the European Medical Writers Association (EMWA) and the Editorial Freelancers Association (EFA). Additionally, she has authored patient-focused stories on MedTech Europe’s online platform, translating complex medical innovations into inspiring narratives for broad audiences.
Valérie holds an MSc in Biomedical Engineering from the Université de Technologie de Compiègne in France, and she has completed executive programs in Business Strategy at INSEAD and Digital Marketing at the London Business School. Fluent in English and French, she has lived and worked in the UK and Hong Kong and now resides in Spain, giving her a global perspective in healthcare communications.
In her free time, she enjoys hiking, exploring nature, and practicing martial arts.
Select a suitable date & time for attending the webinar
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