About Me, Valerie Leroux MSc. – SEO Health Writer, Editor, and SEO Strategist

I'm Val, a biomedical engineer-turned health content writer who creates credible, SEO-optimized content that boosts healthcare brands’ credibility and organic traffic online. I spent over ten years in marketing roles at global medical companies before founding my own consultancy, Bioty Healthcare, in 2022. Through Bioty Healthcare, I also mentor freelance medical writers on SEO best practices, and even helps some of them attract ideal clients with high-performing content on their website.

Having seen the industry from multiple angles, I emphasize that accurate, trustworthy and empathetic content is key to success in online health communications. I often describes myself as a silly introvert who prefers deep work, thoughtful conversations, and practical learning over boring theory.

My insights have been featured in The Medical Writer magazine. I am also a speaker on SEO, regularly presenting at forums such as the European Medical Writers Association (EMWA) and the Editorial Freelancers Association (EFA). Additionally, I have authored patient-focused stories on MedTech Europe’s online platform.

I hold an MSc in Biomedical Engineering from the Université de Technologie de Compiègne in France, and I have completed executive programs in Business Strategy at INSEAD and Digital Marketing at the London Business School. Fluent in English and French, I have lived and worked in the UK and Hong Kong and I now reside in Spain, giving me a global perspective in healthcare communications. In my free time, I enjoy hiking, exploring nature, and practicing martial arts.

See my upcoming webinars and workshops.